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SydSen Team


Peter Viljoen Managing Director

Peter Viljoen

ND Eng. (Mech); MBA (Wales)

Managing Director

Peter has held various seniour positions in the automotive industry including National Sales Manager (Audi of South Africa), Product Manager (Mercedes-Benz South Africa) and Dealer Principal. He also has experience in both technical and sales & marketing functions in the industry.

In 2010 he founded SydSen initially as a training and consultancy business, and has seen it grow into a fully fledged organisational development company.

Peter regards himself as a marketing, strategy and technical specialist.

Andre Swarts

BComm (Hons); MBL (SBL-UNISA)


Andre has held an impressive number of executive positions including Director and Board Member (McCarthy VW / Audi), Board Member (Sandown Motors Mercedes-Benz), Managing Director of Northcliff Volkswagen and various other Directorships.

Andre is currently completing a Doctoral Degree in Business Leadership with focus on the impact of organisational culture on the performance of Multinational organisations. He joined SydSen in 2015 as a shareholder and Head of Business Research.

Andre considers himself a organisational culture and organisational improvement specialist.

Andre Swarts Director

Judy Streicher

BA. Pol Sci (UP)

Business Development Manager

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Judy is a certified Design Thinking Practitioner (University of Virgenia).

Her innovation skills coupled with her coaching and entrepreneurial acumen enables her to find and create unique solutions to enable business growth.

She held a variety of Innovation and Business Development positions in Corporate South Africa (Absa Financial Services, Imperial Group).

She joined the Sydsen Group in 2019 with the vision to grow the business and make a tangible and valuable impact in the automotive industry.

Judy considers herself as a catalyst to meaningful and sustainable change..

Danielle Theron

Diploma Marketing Management

Account Manager

Danielle is an award winning recruitment specialist with over 11 years experience in the automotive industry.


After working in the accounting industry as a client relationship manager, Danielle joined SydSen as a senior recruitment specialist and account manager.


Danielle considers herself as an experienced, well-connected recruiting professional with powerful listening, communication and relationship building skills.  She is results-oriented and finds this pressure inspiring and a great motivator for the rest of the team.

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